Lotte’s new ACUO gum ad campaign features the girls of “Suzumiya Haruhi.” Naturally, I snapped a picture of the sign on the train. I noticed that Nagato, who has been on my mind since I watched the Haruhi movie, is dressed as a cat. This bothered me, because I just figured that they were abusing her image and forcing cute in the advert to sell product. Then I came home and saw the CM on TV. Brilliant. Cat mystery all cleared up, and Nagato is seriously cute. I bought five packs of ACUO today…. I feel somehow dirty and used, but at the same time damn satisfied. Viva capitalist exploitation!